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On Monday 3rd December the annual MRS awards took place, recognising excellence and innovation in the research industry over the past year. We are incredibly proud that MTM was awarded Best Agency with a Turnover Under £20 million. The MRS judges remarked: “MTM takes the prize for the remarkable insights it has delivered for its…
‘How are audiences watching video given all the platforms and services available?’, ‘What’s driving audiences’ viewing decisions?’ and ‘What does this all mean for the future of TV?’. As someone who works in the media industry, we’re sure these are familiar and pertinent questions for you; fortuitously, they’re also the questions that we were tasked…
It is a truth universally acknowledged that the UK TV market is facing huge challenges: changing consumer behaviours and expectations, emerging new technologies and features, and the increasing availability of low-cost online video offers are all disrupting the TV industry in the UK as elsewhere. But what exactly is the impact of these factors, what…
Red Dead Redemption 2, an expansive, epic open world video game exploring America’s wild frontiers, was released to widespread critical acclaim on Friday. It comes from Grand Theft Auto developers, Rockstar Games, but is rather more slow paced and sumptuous than its urban, adolescent brother. It is a vivid transportation to 19th century American heartlands….
Over the last few months, MTM has given a lot of our time and attention to talking about young people and the media. This reflects a deep interest among the wider media industry in how young audiences consume content. But we thought it remiss of us not to consider our older friends too. After all,…
A generation of young people are growing up in an uncertain world, characterised by global instability, terrorist threats, economic uncertainty and political division. It’s no surprise then that Gen Z are looking for stability in this tough, unpredictable climate; as a recent study points out, 60% of Gen-Z feel pressure to be successful and make…
Children are at the heart of the voice technology revolution: they are the first generation for whom talking to technology is the new normal. A recent survey revealed that some 57% of smart speakers are purchased to entertain children, while another found that 70% of 8-17’s had used voice technology in the past year. Here are 8 key things…
Last weekend saw one of the great events in the sporting calendar, golf’s Ryder Cup, end not with a bang but a whimper. The moment of victory for the European team came as the US’s out-of-sorts Phil Mickelson dobbed a feeble tee shot into the water at the 16th before conceding the hole and thereby…
A 2015 study in Canada, conducted by Microsoft, found that, since 2000, the average human attention span had fallen from 12 seconds to eight seconds. The notoriously forgetful goldfish had managed to maintain an intense nine seconds over the same period. In 2018, sports bodies seem to have taken notice of the trend raised by…
What are the prospects for premium over-the-top (OTT) services – standalone subscription film and TV services – across the world? How will this vary by region and by market? What kinds of offer will encourage consumers to pay for premium OTT services? How has the global rollout of Netflix impacted local and regional markets? What…