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In a society dominated by depressing headlines and negative sentiments about everything and everyone, it’s become increasingly difficult to find moments of optimism. The recent upsurge in the popularity of true crime documentaries may seem like further contributions to a gloomy, bleak picture of society today. However, the reality seems to be much more positive…
Priorities for the European TV Industry New initiatives for TV advertising measurement, data and metrics are urgently needed, say nine in 10 TV industry executives (93%) surveyed at a pan-European workshop, if the European TV industry is to remain competitive. This is the main finding from Adobe, Alphonso, Sky and TVBeat’s latest report – ‘Next…
The future of free-to-air television (FTA) in the UK was the subject of MTM’s latest Forum event in London last week. Free-to-air television has been the cornerstone of British viewing and the Public Service Broadcasters’ (PSBs) – FTA channels still account for the significant majority of UK TV viewing across multiple genres. The expansion of…
Housebuilding. It takes a lot of effort, but the process is simple enough. Buy land; build house; sell to new homeowner. “Location, location, location” is how you decide where to build and how to buy. But with many houses to choose from, it’s what’s inside when you view the property that makes or breaks the…
In the media and entertainment sector, cloud technology is everywhere. Broadcasters, OTT streaming services, and pay-TV providers use cloud to streamline video workflows and processes, and for content storage. Amazon Web Services, the market leader in cloud technology, accounts for over 40% of Amazon’s total profits. However, large US-based Subscription Video-On-Demand (SVOD) services, like Amazon…
February 14th typically gives advertisers the opportunity to appeal to consumers’ romantic side, marketing products and services through the themes of love, romance and togetherness. Digital banking company Revolut, however, ruffled a few feathers when it released a series of poster adverts using customers’ data to comment on their spending habits. One particular poster featuring…
If you want to give yourself a headache, try and do what I did recently. A friend was house-sitting so I thought I’d helpfully write some notes about how to use our TV. A decade ago the process would have been so straightforward as to be unnecessary: “Switch on and press button 1 for, er,…
The casting of High School Musical heartthrob Zac Efron as real-life killer Ted Bundy in Extremely Wicked, Shockingly Evil and Vile has raised eyebrows in Hollywood and beyond. Efron has certainly taken a change in direction with this role, progressing from frat boy pin-up to serial killer. The new movie follows the recent Netflix original,…
Whether you loved it or hated it, you probably had an opinion on the Gillette advert launched last week. Increasingly, brands are putting their head above the parapet and taking a stand on social issues, but why? Many brands are already drawing up ‘social good’ strategies to raise money or fight for a chosen cause….
Last week at MTM, we held our first executive seminar of the year, looking at what we think 2019 has in store for the media industry. This inspired MTMers to pick their own favourite trends for the year ahead. Here are just four to share with you… Voice will transform how people access content …