MTM
An international research and strategy consultancy, specialising in media, technology, entertainment and advertising
We help clients improve and grow their businesses in digitally-driven, fast-moving markets

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Less is more: how TV is shrinking sports formats

A 2015 study in Canada, conducted by Microsoft, found that, since 2000, the average human attention span had fallen from 12 seconds to eight seconds. The notoriously forgetful goldfish had managed to maintain an intense nine seconds over the same period. In 2018, sports bodies seem to have taken notice of the trend raised by…

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The Prospects for Premium OTT

What are the prospects for premium over-the-top (OTT) services – standalone subscription film and TV services – across the world? How will this vary by region and by market? What kinds of offer will encourage consumers to pay for premium OTT services? How has the global rollout of Netflix impacted local and regional markets? What…

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Digital Culture Report 2017