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Housebuilding. It takes a lot of effort, but the process is simple enough. Buy land; build house; sell to new homeowner. “Location, location, location” is how you decide where to build and how to buy. But with many houses to choose from, it’s what’s inside when you view the property that makes or breaks the…
In the media and entertainment sector, cloud technology is everywhere. Broadcasters, OTT streaming services, and pay-TV providers use cloud to streamline video workflows and processes, and for content storage. Amazon Web Services, the market leader in cloud technology, accounts for over 40% of Amazon’s total profits. However, large US-based Subscription Video-On-Demand (SVOD) services, like Amazon…
February 14th typically gives advertisers the opportunity to appeal to consumers’ romantic side, marketing products and services through the themes of love, romance and togetherness. Digital banking company Revolut, however, ruffled a few feathers when it released a series of poster adverts using customers’ data to comment on their spending habits. One particular poster featuring…
If you want to give yourself a headache, try and do what I did recently. A friend was house-sitting so I thought I’d helpfully write some notes about how to use our TV. A decade ago the process would have been so straightforward as to be unnecessary: “Switch on and press button 1 for, er,…
The casting of High School Musical heartthrob Zac Efron as real-life killer Ted Bundy in Extremely Wicked, Shockingly Evil and Vile has raised eyebrows in Hollywood and beyond. Efron has certainly taken a change in direction with this role, progressing from frat boy pin-up to serial killer. The new movie follows the recent Netflix original,…
Whether you loved it or hated it, you probably had an opinion on the Gillette advert launched last week. Increasingly, brands are putting their head above the parapet and taking a stand on social issues, but why? Many brands are already drawing up ‘social good’ strategies to raise money or fight for a chosen cause….
Last week at MTM, we held our first executive seminar of the year, looking at what we think 2019 has in store for the media industry. This inspired MTMers to pick their own favourite trends for the year ahead. Here are just four to share with you… Voice will transform how people access content …
As it’s a new year and we’re in a reflective mood we thought we’d share findings from recent MTM research into the way kids’ media consumption is changing. Kids’ media is an interesting market in its own right, of course. But expectations created by today’s youngest consumers will also shape the production, distribution and consumption…
Born as “audioblogging” in the 1980’s and rebranded as Podcasts by MTV’s Adam Curry, also known as ‘the Podfather’, podcasts are rapidly growing in popularity. iTunes first started carrying them in June 2005, and today there are more than 525,000 active podcasts available online with nearly six million people tuning in weekly in the UK….
A 2015 study in Canada, conducted by Microsoft, found that, since 2000, the average human attention span had fallen from 12 seconds to eight seconds. The notoriously forgetful goldfish had managed to maintain an intense nine seconds over the same period. In 2018, sports bodies seem to have taken notice of the trend raised by…