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Last week at MTM, we held our first executive seminar of the year, looking at what we think 2019 has in store for the media industry. This inspired MTMers to pick their own favourite trends for the year ahead. Here are just four to share with you… Voice will transform how people access content …
As it’s a new year and we’re in a reflective mood we thought we’d share findings from recent MTM research into the way kids’ media consumption is changing. Kids’ media is an interesting market in its own right, of course. But expectations created by today’s youngest consumers will also shape the production, distribution and consumption…
Born as “audioblogging” in the 1980’s and rebranded as Podcasts by MTV’s Adam Curry, also known as ‘the Podfather’, podcasts are rapidly growing in popularity. iTunes first started carrying them in June 2005, and today there are more than 525,000 active podcasts available online with nearly six million people tuning in weekly in the UK….
A 2015 study in Canada, conducted by Microsoft, found that, since 2000, the average human attention span had fallen from 12 seconds to eight seconds. The notoriously forgetful goldfish had managed to maintain an intense nine seconds over the same period. In 2018, sports bodies seem to have taken notice of the trend raised by…
On Monday 3rd December the annual MRS awards took place, recognising excellence and innovation in the research industry over the past year. We are incredibly proud that MTM was awarded Best Agency with a Turnover Under £20 million. The MRS judges remarked: “MTM takes the prize for the remarkable insights it has delivered for its…
‘How are audiences watching video given all the platforms and services available?’, ‘What’s driving audiences’ viewing decisions?’ and ‘What does this all mean for the future of TV?’. As someone who works in the media industry, we’re sure these are familiar and pertinent questions for you; fortuitously, they’re also the questions that we were tasked…
It is a truth universally acknowledged that the UK TV market is facing huge challenges: changing consumer behaviours and expectations, emerging new technologies and features, and the increasing availability of low-cost online video offers are all disrupting the TV industry in the UK as elsewhere. But what exactly is the impact of these factors, what…
Red Dead Redemption 2, an expansive, epic open world video game exploring America’s wild frontiers, was released to widespread critical acclaim on Friday. It comes from Grand Theft Auto developers, Rockstar Games, but is rather more slow paced and sumptuous than its urban, adolescent brother. It is a vivid transportation to 19th century American heartlands….
Over the last few months, MTM has given a lot of our time and attention to talking about young people and the media. This reflects a deep interest among the wider media industry in how young audiences consume content. But we thought it remiss of us not to consider our older friends too. After all,…
A generation of young people are growing up in an uncertain world, characterised by global instability, terrorist threats, economic uncertainty and political division. It’s no surprise then that Gen Z are looking for stability in this tough, unpredictable climate; as a recent study points out, 60% of Gen-Z feel pressure to be successful and make…