MTM created a go-to-market strategy for the flagship OTT product from a leading pay-TV platform looking to expand across Europe.  We provided our client with an evaluation of the demand and competitive environment across six territories, and a market entry strategy.  The latter was informed by detailed recommendations from our research team about optimum product features, marketing messages and price points, achieved from a multimarket conjoint survey turned round in record time, and subsequent in-home qualitative interviews.