Throughout 2017, MTM worked with the IAB on IMPACT, an award winning research project conducted using Nectar card data, and partnering with AIMIA, i2c and MTM. In Wave 2 of the study nine consumer goods brands are put to the test to see the impact of digital display advertising at driving both on and offline sales in UK supermarkets.

If you are interested in reading the report, you can download it here.

You can also read the press release here.