On Monday 3rd December the annual MRS awards took place, recognising excellence and innovation in the research industry over the past year. We are incredibly proud that MTM was awarded Best Agency with a Turnover Under £20 million.
The MRS judges remarked:
“MTM takes the prize for the remarkable insights it has delivered for its impressive roster of clients – and its strong profit growth to match. The agency’s commitment to employee wellbeing and professional development, along with a sharp focus on innovation, contributed enormously to sealing the win. MTM leads by example and shows the very best that our sector has to offer”
Below we’ve summarised some of the major developments at MTM over the past year, which have helped us take home this prestigious award.
Growth and maturity
Over the past 12 months we’ve continued to deliver evidence-based, strategic advice to some of the world’s largest media and technology companies. However, we’ve also had the chance to build relationships with some amazing new clients such as Audible, Verizon, Spotify, Akamai and Reuters.
The past year has also seen MTM move into fantastic new offices, allowing us to grow our team and flourish like never before.
2018 has also seen the launch of our dedicated sports media division, MTM Sport. We have since worked with some of the largest sports rights owners, brands and broadcasters, including F1, Copa90 and the FA, to help them navigate the changing sports media landscape.
Although we’re based in the UK, more and more of our clients are global and we now work in over 100 countries. For example, we recently ran a three-year customer engagement project for Nagra, in which we analysed the pay-TV markets in 42 countries and ran forums for senior executives across Europe, North America and APAC.
Driving the conversation
The MRS judges appreciated how MTM has been at the forefront of industry conversations on diverse subjects, ranging from the future of children’s media consumption to the value of VR content. Over the past year we have held more of our own events and attended more international events than ever before, including chairing at this year’s Children’s Media Conference; presenting a paper at the MRG conference and chairing the advertising strand at IBC. Many of our reports have also contributed to wider industry knowledge. For example, our recent study on gender bias in start-ups has resulted in a commitment by The Unilever Foundry to support 50% female-founded new businesses within 5 years
Cutting edge methodologies and new solutions
MTM operates at the cutting edge of technology and new methodologies. Over the past 12 months we have used spyglasses, screen-capture, passive measurement and VR testing. We have also partnered with specialists to include machine learning, data fusion, semiotics and behavioural economics in our research. Meanwhile, our first syndicated tracker, ScreenThink, has provided our clients with the UK’s only comprehensive picture of consumer satisfaction with TV/video platforms.
Our work over the past year has helped our clients keep up with the rapidly-changing media and technology sectors. Now, we’re excited to see what 2019 will bring!