Forum on European TV data and metrics

The Forum will involve presentations and interactive discussions, involving:

MTM and its partners (Adobe Advertising Cloud, Alphonso, TVbeat and Sky Media), talking through key findings from an extensive consultation with industry participants across Europe, exploring the strategic priorities for the European TV industry and identifying opportunities for collaboration.

A presentation of the key findings from egta’s recent Bridges in (Audience) Measurement (BAM) project (a series of 70 in-depth interviews and a conference that took place on 4 December 2018 in London) and a possible framework for action.