Georgie works in the qualitative team and enjoys managing complex projects, including ‘What makes content memorable?’ for the BBC, exploring the disintermediation of content on third-party platforms using eye-tracking for ITV, and assessing the effectiveness of UKTV’s on-air continuity and navigation with the aid of behavioural economics.

If Georgie wasn’t already in her ideal job (she spends a LOT of time watching TV), she likes to think she would be a skydive instructor.