Previous news
1st March 2018
by MTM team
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1st March 2018
by MTM team

We recently published our research examining opportunities for connected TV advertising in the five largest Western European markets (UK, Germany, Italy, France and Spain), for SpotX (the video ad serving platform). Across the five major markets, video consumption habits are evolving and audiences are increasingly accessing TV content delivered via the internet on connected TVs. Television industry executives…

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28th February 2018
by MTM team
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28th February 2018
by MTM team

This is fascinating research that we recently conducted for Kaper / Unilever on the gender gap in start-ups, which surveyed 685 founders from global start-ups in the US, UK, India and Singapore and included 22 depth interviews with female founders/directors in these countries to capture and bring to life industry perspectives around the prevalent gender…

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7th February 2018
by MTM team
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7th February 2018
by MTM team

London, United Kingdom, February 2018 Four leading industry participants – Sky, Adobe Systems, TVbeat and Alphonso – have formed a new thought leadership consortium that will work with the European TV industry to explore future opportunities enabled by new developments in measurement, metrics and data, in areas such as advanced targeting, audience profiling, viewability and…

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18th December 2017
by MTM team
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18th December 2017
by MTM team

Throughout 2017, MTM worked with the IAB on IMPACT, an award winning research project conducted using Nectar card data, and partnering with AIMIA, i2c and MTM. In Wave 2 of the study nine consumer goods brands are put to the test to see the impact of digital display advertising at driving both on and offline…

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2nd December 2017
by MTM team
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2nd December 2017
by MTM team

Arts Council England has published a new report into private philanthropy, donations from trusts and foundations and sponsorship in the arts and culture sector. The survey shows the sector received £480 million worth of private investment in 2014/15, with around half of this (£245 million) coming from individual giving.  Overall, private investment grew by 21%,…

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13th September 2017
by MTM team
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13th September 2017
by MTM team

82 percent of executives believe innovation to be one of the top three strategic priorities for the global pay-TV industry Key innovation drivers and success factors include advanced customer and market insight, advanced platforms and strategic partnerships Strengthening and differentiating the core pay-TV platform cited as the most attractive area of opportunity NAGRA, a Kudelski Group…

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13th September 2017
by MTM team
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13th September 2017
by MTM team

Unprecedented global transformation creates a perfect storm of slowing growth, intensifying competition and business model disruption Content piracy emerges as a growing concern for both service providers and content owners 85 percent of executives agree that to grow, pay-TV service providers will need to innovate strongly over the next five years Cheseaux, Switzerland and London,…

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5th September 2017
by MTM team
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5th September 2017
by MTM team

Region poised for growth and disruption as infrastructure and consumer expectations are set to evolve Success factors include data-driven consumer insights, flexible technology platforms and strategic partnerships Multiscreen services and IP-connected set-top boxes are now widespread Cheseaux, Switzerland and London, UK – September 1, 2016 – NAGRA, a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider…

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5th September 2017
by MTM team
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5th September 2017
by MTM team

Region poised for growth and disruption as infrastructure and consumer expectations are set to evolve Success factors include data-driven consumer insights, flexible technology platforms and strategic partnerships Multiscreen services and IP-connected set-top boxes are now widespread Cheseaux, Switzerland and London, UK – September 1, 2016 – NAGRA, a Kudelski Group (SIX:KUD.S) company and the world’s leading independent provider…

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25th August 2017
by MTM team
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25th August 2017
by MTM team

Findings highlight that innovation will be imperative for the region as new user preferences and behaviours, and increased competition for content further change the market dynamics App-based pay-TV and smart home solutions, followed by standalone OTT services, new types of content offerings, advertising and data will be key areas for innovation and growth over the…

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Digital Culture Report 2017