Previous news
8th February 2019
by Nick Thomas
+
8th February 2019
by Nick Thomas

If you want to give yourself a headache, try and do what I did recently. A friend was house-sitting so I thought I’d helpfully write some notes about how to use our TV. A decade ago the process would have been so straightforward as to be unnecessary: “Switch on and press button 1 for, er,…

View more

1st February 2019
by Jessica Keogh
+
1st February 2019
by Jessica Keogh

The casting of High School Musical heartthrob Zac Efron as real-life killer Ted Bundy in  Extremely Wicked, Shockingly Evil and Vile has raised eyebrows in Hollywood and beyond. Efron has certainly taken a change in direction with this role, progressing from frat boy pin-up to serial killer. The new movie follows the recent Netflix original,…

View more

25th January 2019
by Jade Rea
+
25th January 2019
by Jade Rea

Whether you loved it or hated it, you probably had an opinion on the Gillette advert launched last week. Increasingly, brands are putting their head above the parapet and taking a stand on social issues, but why? Many brands are already drawing up ‘social good’ strategies to raise money or fight for a chosen cause….

View more

18th January 2019
by Morgan Burgess
+
18th January 2019
by Morgan Burgess

Last week at MTM, we held our first executive seminar of the year, looking at what we think 2019 has in store for the media industry. This inspired MTMers to pick their own favourite trends for the year ahead. Here are just four to share with you… Voice will transform how people access content  …

View more

11th January 2019
by Matthew Macaulay
+
11th January 2019
by Matthew Macaulay

As it’s a new year and we’re in a reflective mood we thought we’d share findings from recent MTM research into the way kids’ media consumption is changing. Kids’ media is an interesting market in its own right, of course. But expectations created by today’s youngest consumers will also shape the production, distribution and consumption…

View more

21st December 2018
by Jessica Keogh
+
21st December 2018
by Jessica Keogh

Born as “audioblogging” in the 1980’s and rebranded as Podcasts by MTV’s Adam Curry, also known as ‘the Podfather’, podcasts are rapidly growing in popularity. iTunes first started carrying them in June 2005, and today there are more than 525,000 active podcasts available online with nearly six million people tuning in weekly in the UK….

View more

14th December 2018
by Tim Part
+
14th December 2018
by Tim Part

A 2015 study in Canada, conducted by Microsoft, found that, since 2000, the average human attention span had fallen from 12 seconds to eight seconds. The notoriously forgetful goldfish had managed to maintain an intense nine seconds over the same period. In 2018, sports bodies seem to have taken notice of the trend raised by…

View more

7th December 2018
by Natalia Kumar
+
7th December 2018
by Natalia Kumar

On Monday 3rd December the annual MRS awards took place, recognising excellence and innovation in the research industry over the past year. We are incredibly proud that MTM was awarded Best Agency with a Turnover Under £20 million. The MRS judges remarked: “MTM takes the prize for the remarkable insights it has delivered for its…

View more

23rd November 2018
by MTM team
+
23rd November 2018
by MTM team

It is a truth universally acknowledged that the UK TV market is facing huge challenges: changing consumer behaviours and expectations, emerging new technologies and features, and the increasing availability of low-cost online video offers are all disrupting the TV industry in the UK as elsewhere. But what exactly is the impact of these factors, what…

View more

15th November 2018
by MTM team
+
15th November 2018
by MTM team

What are the prospects for premium over-the-top (OTT) services – standalone subscription film and TV services – across the world? How will this vary by region and by market? What kinds of offer will encourage consumers to pay for premium OTT services? How has the global rollout of Netflix impacted local and regional markets? What…

View more

Digital Culture Report 2017