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21st December 2018
by Jessica Keogh
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21st December 2018
by Jessica Keogh

Born as “audioblogging” in the 1980’s and rebranded as Podcasts by MTV’s Adam Curry, also known as ‘the Podfather’, podcasts are rapidly growing in popularity. iTunes first started carrying them in June 2005, and today there are more than 525,000 active podcasts available online with nearly six million people tuning in weekly in the UK….

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14th December 2018
by Tim Part
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14th December 2018
by Tim Part

A 2015 study in Canada, conducted by Microsoft, found that, since 2000, the average human attention span had fallen from 12 seconds to eight seconds. The notoriously forgetful goldfish had managed to maintain an intense nine seconds over the same period. In 2018, sports bodies seem to have taken notice of the trend raised by…

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7th December 2018
by Natalia Kumar
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7th December 2018
by Natalia Kumar

On Monday 3rd December the annual MRS awards took place, recognising excellence and innovation in the research industry over the past year. We are incredibly proud that MTM was awarded Best Agency with a Turnover Under £20 million. The MRS judges remarked: “MTM takes the prize for the remarkable insights it has delivered for its…

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23rd November 2018
by MTM team
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23rd November 2018
by MTM team

It is a truth universally acknowledged that the UK TV market is facing huge challenges: changing consumer behaviours and expectations, emerging new technologies and features, and the increasing availability of low-cost online video offers are all disrupting the TV industry in the UK as elsewhere. But what exactly is the impact of these factors, what…

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15th November 2018
by MTM team
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15th November 2018
by MTM team

What are the prospects for premium over-the-top (OTT) services – standalone subscription film and TV services – across the world? How will this vary by region and by market? What kinds of offer will encourage consumers to pay for premium OTT services? How has the global rollout of Netflix impacted local and regional markets? What…

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15th November 2018
by MTM team
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15th November 2018
by MTM team

Another year, another IBC. It’s the biggest media and technology show in the world, and this year brought 57,000 visitors, 1,700 exhibitors, and 400 conference speakers to Amsterdam.  It’s a great opportunity for MTM to catch up with our clients and find out what’s keeping industry executives awake at night. This year MTM was busy…

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15th November 2018
by MTM team
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15th November 2018
by MTM team

Every year, as part of our social responsibility, MTM chooses a local charity to fundraise for and this year we have chosen ‘Hackney Winter Night Shelter’ (HWNS). It’s our aim to raise £5,000 to donate to this worthwhile charity – BUT WE NEED YOUR HELP!   MTM will be participating in a number of different…

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15th November 2018
by MTM team
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15th November 2018
by MTM team

84 percent of pay-TV executives expect competition for paid-for video services to increase dramatically over the next five years As TV and OTT converge, the pay-TV industry is evolving towards a platform-agnostic model, transitioning into a paid-for video market Service providers are embarking on the next stage of digital transformation and innovation, encompassing accelerated improvements…

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15th November 2018
by MTM team
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15th November 2018
by MTM team

The sports broadcasting landscape in the UK has entered a period of significant change. The big commercial players – Sky Sports and BT Sport – have rationalised their spending on rights, as have the public service broadcasters. Amazon entered the world of Premier League broadcasting this year, having won ATP and US Open Tennis rights…

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15th November 2018
by MTM team
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15th November 2018
by MTM team

Red Dead Redemption 2, an expansive, epic open world video game exploring America’s wild frontiers, was released to widespread critical acclaim on Friday. It comes from Grand Theft Auto developers, Rockstar Games, but is rather more slow paced and sumptuous than its urban, adolescent brother. It is a vivid transportation to 19th century American heartlands….

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Digital Culture Report 2017