MTM is currently running COPA90’s brand tracker (two waves so far), to gauge how this innovative digital media brand is doing against key competitors globally. We’re also conducting a segmentation of football fans for COPA90, with the segments being measured over time as part of the brand tracker. The study includes a bespoke Brand Influence Index to show how the influence of a sports brand can be defined, beyond merely looking at reach.
Tags - Understand
Valuing sports rights for broadcasters and rights holders
In the last ten years, MTM has undertaken more than 20 separate sports rights valuations, including the Premier League, F1, Wimbledon and Six Nations Rugby. We conduct market assessment, model the airtime and sponsorship value of the rights, and develop recommendations on bidding strategy. MTM has helped broadcasters secure rights to top-tier sports content, as well as enabling rights holders to maximise the value of their assets.