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2014
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Truly Madly Deeply

A high profile thought leadership study for Newsworks.  MTM demonstrated the enduring, emotional relationship that consumers have with their favourite newsbrand, which still exists for those who engage via digital platforms, and also demonstrated that advertiser brands benefit from a transfer of these positive perceptions.  We used an implicit response test to measure subconscious brand associations, and in-home qualitative visits. This was the most-downloaded study for Newsworks at that time, and shifted industry perceptions of them as a trade body.

 

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2018
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Developing the Pay-TV Innovation Forum for NAGRA

Between 2016-18, MTM has delivered an ambitious international innovation programme – the Pay-TV Innovation Forum – for media technology market-leader NAGRA. This explores innovation capabilities and future opportunities for more than 200 pay-TV providers globally. The research has generated significant PR coverage across the trade press and at industry events globally, helping to confirm NAGRA’s status as a TV industry thought leader. You can find out more here.

2017
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Making the case for live and linear video for Yospace

Yospace, a stream management innovator specialising in dynamic ad insertion, wanted to demonstrate the growing importance of live and linear video viewing. MTM hosted and ran a series of seminars for leading figures from across the industry to explore the prospects for the evolving market. Their insights were distilled into two white papers positioning Yospace as a thought leader in a fast-growing sector of the digital advertising industry.

2017
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Sizing the market for connected TV advertising for SpotX

Video ad serving and monetisation platform SpotX asked MTM to create and run a programme of client engagement and research, exploring the development of the market for Connected TV advertising. MTM ran seminars across Europe for senior TV and video advertising executives to explore industry sentiment. The findings from these events confirmed SpotX as a thought leader and raised awareness of its capabilities around advanced video advertising.

2017
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Implementing business model transformation for a global information provider

A global provider of news and information was looking to drive step-change improvement in one of its content divisions. MTM led the development of a digital transformation strategy, assessing customer demand, benchmarking against competitors, and analysing the sustainability of the division’s product and service portfolio. The project set out a roadmap for the business unit including new product offerings and a revised operating model.

2016
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Building a digital transformation strategy for a news agency

A major news agency asked MTM to help it develop a vision and plan for transforming its B2B syndicated offer. We helped them create a new business and operating model that can deliver value to a new generation of news providers and platforms. The research programme culminated in a two-day workshop for the board, where we presented the transformation strategy and delivery model required, which were subsequently adopted.

2016
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Creating a data strategy for an international multichannel broadcaster

MTM scoped out the requirements for a new data and insight capability for an international multichannel broadcaster. The project involved benchmarking data and insight capabilities against eight comparable organisations, and capturing the requirements of the core operating divisions of our client We then scoped the technical and operational requirements for a new international data strategy, which was subsequently implemented by the client.

Digital Culture Report 2017